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PRESENTING JAPAN

PRESENTING JAPAN

2015

Client : Executive committee of JAPAN Presentation 2015、Dentsu Inc.
General Directive Produce & Direction : Jun MICHIDA (EIGHT EFFECT INC.)

This is the 2nd exhibition of "JAPAN Presentation project" to promote the cultural value of Japan to the world by the public-private partnerships. Adjusting with the rugby world cup 2015 in England from September to October 2015, the event, "JAPAN Presentation" was held in London. The cultural value of Japan was promoted by its events and exhibitions. I involved in this project at the beginning and worked on planning and direction of the show.
  The project went backward and forward between new proposals and readjustments as an endless loop. I have learnt very much from this project for a year. It was shame that I wasn't able to visit London and missed the chance to watch and scream the giant killing match of the century; Japan beat South Africa in the rugby world cup.