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高浜町まちづくり・第一回ふるさとパンフレット大賞
Takahama-cho, city promotion and master planning work, the 1st, regional leaflet award
2008
Client : Takahama-cho, Fukui prefecture
Produce & Creative Direction : Jun MICHIDA (EIGHT EFFECT INC.)
2008年から5年にわたり実施した福井県・高浜町での地域振興業務。様々なプロモーション活動、地域特産物など名物づくりの開発、都市計画や公共建築の改修案の作成など、多分野における総合的なコンサルティング業務を実施。その中でも製作を担当した公式パンフレットが、完成後3年が経ち、一般社団法人地域活性化センターが主催のイベントで全国 2334 点の中から栄えある第1位に選出される。
時代的に、ちょっと早かった地域振興事業。提案内容がよくても、夜に酒を飲めなくては、万事進まないことを学ぶ。汗をかき学んだレシピは、地域のポテンシャル×コミュニケーションの重要性×提案内容というスパイス。今も友人たちがいることが何よりの喜び。
This is a regional development work in Takahama-cho, Fukui prefecture for 5 years since 2008. It was the comprehensive consultation work among the multidiscipline and created a series of promotion design work, such as developing the special products with local materials, the masterplanning and planning of the refurbishment project of public buildings. After 3 years since published, one of the work, the official leaflet was awarded on the 1st prize (among 2,334 entries) of "The 1st, regional leaflet award" in the event held by Japan Center for Regional Development.
The work went slightly ahead of the time. Even proposing the good concept, it was difficult to implement the project without the social communication in the evening. The lessons learnt from this project were the combination between the potential of the area, the importance of communication and the proposal plan. I am pleased to still keep in touch with the local people from this work.